Lights Canada Case Study #2: Analytics Without Leaking Customer Data

Adding Google Analytics to an e-commerce store is a privacy minefield, order IDs, names, and emails routinely end up in GA if you're not deliberate. A sanitized data layer was built that scrubbed all PII before any hit left the browser, replaced automatic event capture with a custom event taxonomy, and gated the entire script behind a consent banner to stay compliant with Canadian PIPEDA regulations.